Tag Archives: Professional bloggers

How Do Professional Bloggers Get Paid?

Are you curious about how professional bloggers make money? Well, wonder no more! This article will provide you with a concise explanation of the various ways these creative individuals are compensated for their online content. With the rise of digital platforms and the increasing demand for quality content, many bloggers have turned their passion into a profitable career. From sponsored posts to affiliate marketing, you’ll discover the secrets behind their success in the lucrative world of blogging. So, let’s get down to business and explore the fascinating realm of payment methods for professional bloggers.

How Do Professional Bloggers Get Paid?


Brand sponsorships

Brand sponsorships are a common way for professional bloggers to monetize their websites. With a brand sponsorship, a blogger partners with a specific brand or company to promote their products or services. This can take various forms, such as sponsored blog posts, social media promotions, or collaborations on specific projects. In exchange for promoting the brand, bloggers receive compensation, either in the form of monetary payment or free products.

Brand sponsorships can be highly lucrative for bloggers who have established a strong online presence and a loyal following. The key to securing brand sponsorships is to demonstrate to potential partners that your blog aligns with their target audience and that you have the ability to effectively promote their products or services. Building relationships with brands and networking within your niche can greatly increase your chances of attracting brand sponsorships.

Product endorsements

Similar to brand sponsorships, product endorsements involve bloggers promoting specific products or services. However, unlike brand sponsorships, product endorsements are not tied to a specific brand partnership. Bloggers can endorse products they genuinely believe in and enjoy, even if they don’t have a formal partnership with the company.

Product endorsements can be done in various ways, such as writing reviews, featuring the product in a blog post or video, or sharing sponsored content on social media. The compensation for product endorsements can range from receiving free products to receiving a commission for every sale made through an affiliate link.

Sponsored content

Sponsored content is another avenue for professional bloggers to earn income. This involves creating content on behalf of a brand or company, where the content is clearly labeled as sponsored. Sponsored content can come in the form of blog posts, videos, or social media posts.

Bloggers are compensated for their work in sponsored content through a variety of ways, such as a flat fee, a pay-per-click model, or receiving a percentage of sales generated from the sponsored content. While some bloggers may feel hesitant about sponsored content, it can be a mutually beneficial arrangement, as long as the blogger maintains transparency and only promotes products or services they genuinely believe in.


Display ads

Display ads are a popular method of generating revenue for professional bloggers. These ads are typically found on the sidebar or within the content of a blog post. They can be in the form of static images, animated graphics, or even video ads. Bloggers can partner with advertising networks or platforms, such as Google AdSense, to display ads on their websites and earn money based on the number of ad impressions or clicks generated.

Display ads can be a passive source of income for bloggers, as they don’t require much ongoing maintenance once they are set up. However, it’s important to strike a balance between providing a good user experience for readers and maximizing ad revenue. Excessive or intrusive ads can negatively impact user experience and may lead to a decline in readership.

Text ads

Text ads are a less visually prominent form of advertising compared to display ads. These ads are usually composed of a brief text description and a link to the advertiser’s website. They can be displayed within the content of blog posts or placed in specific ad spaces throughout the website.

Text ads are often used in conjunction with contextual advertising platforms, such as Google AdSense or Media.net. These platforms analyze the content of the blog post and display relevant text ads based on the keywords and topics being discussed. Bloggers earn money whenever a reader clicks on one of these text ads.

Video ads

Video ads have gained significant popularity in recent years, and many professional bloggers are incorporating them into their monetization strategies. These ads can be displayed within blog posts or as pre-roll or mid-roll ads in video content.

Bloggers can partner with video ad networks or platforms, such as YouTube’s Partner Program, to monetize their video content. They earn revenue based on factors such as the number of video views, ad impressions, or ad clicks. Video ads can provide a higher earning potential compared to other ad formats, especially if the blogger has a substantial amount of video content and a large audience.

Native ads

Native ads are designed to seamlessly blend in with the overall look and feel of a blog, making them less intrusive and more engaging for readers. These types of ads are typically sponsored content that matches the style, tone, and topic of the blogger’s regular content.

Native ads can be incorporated into blog posts, displayed on the sidebar, or even integrated into the design of the website. They often include a mix of text, images, and sometimes even videos. For bloggers, native ads can be an effective way to monetize their content without disrupting the user experience or compromising their authenticity.

Affiliate Marketing

Product reviews

One popular method of affiliate marketing is through product reviews. Bloggers can write comprehensive reviews of products or services they have personally used and provide their honest opinions and recommendations. Within these reviews, bloggers can include affiliate links, which track clicks and sales generated from their blog.

Product reviews can be an effective way to earn income through affiliate marketing, as readers who trust the blogger’s opinions are more likely to make a purchase based on their recommendations. It’s important, however, to maintain transparency and disclose any affiliate relationships to maintain trust with your audience.

Banner ads

Banner ads are another common form of affiliate marketing. These ads are usually displayed prominently on a blog’s sidebar or header/footer sections and can be visually appealing graphics or animated images. Bloggers can choose from a wide range of affiliate network programs, such as Amazon Associates or Commission Junction, to find relevant banner ads to display on their websites.

Banner ads work by inserting an affiliate link within the image or text of the ad. When readers click on these ads and make a purchase, the blogger earns a commission. The key to successful banner ad monetization is ensuring that the ads are relevant to your blog’s niche and audience, as this increases the likelihood of generating clicks and conversions.

Text links

Text links are a more discreet form of affiliate marketing. Instead of displaying obvious ads or banners, bloggers can incorporate affiliate links within their blog post content. These links can be embedded within relevant keywords or phrases, allowing readers to click through and make a purchase if they are interested.

Text links can be an effective way to drive conversions as they are less intrusive and blend in naturally with the overall flow of the blog post. It’s important, however, to ensure the links are relevant and add value to the reader’s experience. Using too many text links or linking to irrelevant products can come across as spammy and may deter readers.

Coupon codes

Using coupon codes is a creative way for bloggers to engage their audience while earning money through affiliate marketing. Bloggers can partner with companies that offer exclusive discount codes to their audience. Readers can then use these codes to purchase products or services at a reduced price, while the blogger earns a commission on each sale.

Strategic use of coupon codes can provide value to both the blogger and the audience. It incentivizes readers to make a purchase, while the blogger benefits from the resulting sales and commissions. It’s crucial, however, to only promote coupon codes for products or services that align with your blog’s niche and that you genuinely believe in.

Selling Products or Services


Creating and selling e-books is a popular method for professional bloggers to monetize their expertise. Bloggers can compile their knowledge and insights into a comprehensive e-book and sell it directly to their audience. E-books can cover a wide range of topics, from how-to guides to personal development or even fictional stories.

Selling e-books allows bloggers to leverage their existing audience and establish themselves as authorities in their niche. With the right marketing and promotion strategies, e-books can provide a steady source of income and passive revenue generation.

Online courses

Online courses have become increasingly popular in recent years, and many professional bloggers have capitalized on this trend. Bloggers can create in-depth courses that provide valuable information or teach specific skills to their audience. These courses can be delivered through video modules, written lessons, or a combination of different formats.

Online courses can be priced at a one-time fee or offered as a membership or subscription-based model. The key to successful online course monetization is to provide high-quality content, actionable insights, and ongoing support to students. By continuously improving and expanding their course offerings, bloggers can establish themselves as reputable educators and generate a significant income stream.

Membership/Subscription sites

Creating a membership or subscription site is an effective way for professional bloggers to turn their content into a recurring revenue model. By offering exclusive content, additional resources, or access to a community of like-minded individuals, bloggers can entice their audience to become paying members.

Membership sites can be implemented in various ways, such as providing premium blog posts, hosting webinars or Q&A sessions, or offering specialized tools or software. Bloggers can charge a monthly or annual fee for access to these exclusive benefits, creating a sustainable income stream and fostering a sense of exclusivity for their audience.

Consulting or coaching services

Many professional bloggers have leveraged their expertise and experience to offer consulting or coaching services. By positioning themselves as industry experts, bloggers can provide personalized guidance and advice to individuals or businesses seeking assistance in specific areas.

Consulting or coaching services can be delivered through one-on-one sessions, group coaching programs, or workshops. Bloggers can charge an hourly or project-based fee for their services, and the potential for high-income earning is significant, particularly if the blogger has established a strong reputation and a loyal client base.

Physical products

In addition to selling digital products, some professional bloggers also venture into selling physical products. These can include items such as merchandise, handmade crafts, or tools and resources related to their blog’s niche.

Selling physical products allows bloggers to diversify their income streams and tap into different revenue opportunities. However, it’s important to carefully consider factors such as inventory management, order fulfillment, and shipping logistics, as physical product sales require a more hands-on approach compared to digital products or services.

How Do Professional Bloggers Get Paid?

Paid Guest Posts

Writing for other blogs

Paid guest posts provide professional bloggers with an opportunity to expand their audience reach and earn income through their writing skills. Many established blogs and websites are open to accepting guest posts from external writers, and bloggers can leverage these opportunities to showcase their expertise, gain exposure, and earn money.

Guest posting typically involves creating high-quality, original content for another blog or website. The guest blogger is usually compensated through a monetary fee or receives exposure to a new audience, allowing them to grow their own blog and personal brand.

Freelance writing for publications

Freelance writing for publications is another way for professional bloggers to monetize their writing abilities. Bloggers can contribute articles, essays, or opinion pieces to online or print publications, receiving compensation for their work.

Freelance writing provides opportunities for bloggers to reach a wider audience and gain credibility within their niche. It also allows them to explore different topics and writing styles, further expanding their skillset and professional repertoire. Building relationships with editors and pitching ideas to relevant publications are key strategies for securing freelance writing opportunities.

Selling Ad Space

Sidebar ads

Selling ad space on a blog’s sidebar is a common monetization method. Bloggers can allocate a specific section on their website’s sidebar for displaying ads from interested advertisers. This provides advertisers with visibility and exposure to the blog’s audience, while the blogger earns income through selling ad space.

To attract advertisers, bloggers should clearly specify the available ad sizes, durations, and pricing options. Maintaining a cohesive and visually appealing layout for the sidebar ads enhances the overall user experience and increases the likelihood of attracting new advertisers.

Header/footer ads

Similar to sidebar ads, header/footer ads are another option for bloggers to monetize their websites. These ads are usually displayed at the top or bottom of the blog’s pages, providing advertisers with prominent visibility. Bloggers can sell these prime ad spaces to interested advertisers and generate revenue based on impressions or clicks.

Header/footer ads can be highly lucrative, especially if the blog has a large and engaged audience. It’s crucial, however, to strike a balance between maximizing ad revenue and maintaining a clean and user-friendly design. Excessive or intrusive header/footer ads can detract from the overall user experience and drive readers away.

Sponsored Events and Speaking Engagements

Participating in sponsored events

Professional bloggers can further monetize their expertise by participating in sponsored events. These events can include conferences, workshops, or industry-specific gatherings. By sharing their knowledge, insights, and experiences, bloggers can engage with their audience on a deeper level and build valuable connections with potential sponsors and partners.

Participating in sponsored events can generate income through various avenues, such as speaking fees, sponsorships, or product sales. It allows bloggers to showcase their expertise and establish themselves as thought leaders within their niche, which can lead to further opportunities for collaboration and monetization.

Speaking engagements at conferences

Conference speaking engagements are a coveted opportunity for professional bloggers to share their expertise with a larger audience. Bloggers can be invited to speak at conferences that align with their niche, where they can deliver keynote speeches, participate in panel discussions, or conduct workshops.

Speaking engagements at conferences not only provide bloggers with exposure to a wider audience but also offer monetary compensation. Conference organizers often pay speakers based on factors such as their level of expertise, audience demand, and the overall popularity of the event. Speaking engagements can also lead to networking opportunities and further collaborations with industry professionals.



Crowdfunding platforms like Patreon provide professional bloggers with the opportunity to earn income through the direct support of their fans and followers. Bloggers can create a Patreon page where they offer exclusive content, behind-the-scenes access, or perks to their supporters in exchange for recurring monthly contributions.

Patreon allows bloggers to establish a direct relationship with their audience and provides a sustainable income stream. By offering unique and valuable content to their supporters, bloggers can cultivate a loyal community and generate ongoing revenue that helps support their blogging efforts.


Kickstarter is another crowdfunding platform that professional bloggers can utilize to fund specific projects or ideas. Bloggers can create Kickstarter campaigns to pitch their projects or creative endeavors to potential backers. These projects can range from publishing a book to launching a new publication or even funding a travel expedition.

Kickstarter campaigns are time-limited and rely on receiving pledges from backers to reach a specific funding goal. In return for their support, backers typically receive rewards or exclusive access to the project. Bloggers who successfully fund their projects through Kickstarter not only secure the necessary financial support but also generate buzz and interest in their work.


Accepting donations from readers

Accepting donations from readers is a straightforward way for professional bloggers to earn income. Many bloggers include a donation button or a link on their blog, allowing readers to contribute to the blogger’s work on a voluntary basis.

Donations can be a form of gratitude from readers who appreciate the value and quality of the blog’s content. While not every reader will donate, those who do can help support the blogger’s ongoing efforts and provide a source of income that is not reliant on advertising or sponsorships.

Monetized crowdfunding platforms

Monetized crowdfunding platforms, such as Ko-fi or Buy Me a Coffee, provide an alternative way for bloggers to receive support and earn income through donations. These platforms allow bloggers to set up a page where readers can buy them a virtual “coffee” or make a small financial contribution to show their appreciation.

Monetized crowdfunding platforms often include additional features and perks for supporters, such as exclusive content or access to a private community. By leveraging these platforms, bloggers can create a more interactive and rewarding experience for their audience while monetizing their content in an organic and genuine way.

Content Licensing

Selling licensing rights for blog posts

Professional bloggers can monetize their existing blog content by selling licensing rights to other individuals or businesses. This allows others to republish or reuse the blog posts on their own websites or publications, while the original blogger receives compensation for granting the rights.

Selling licensing rights can provide bloggers with a passive source of income, especially for evergreen content that remains relevant and valuable over time. Bloggers should clearly outline the terms and conditions of the licensing agreement, including the duration, usage scope, and compensation expectations, to ensure a fair and mutually beneficial arrangement.

Selling stock photos/videos

If a blogger has a keen eye for photography or videography, they can monetize their visual content by selling stock photos or videos. Bloggers can capture high-quality images or videos related to their blog’s niche and make them available for purchase on stock image websites or platforms.

Selling stock photos or videos allows bloggers to tap into a broader market and earn income beyond their blog’s audience. It also gives them the opportunity to showcase their creativity and expand their skillset beyond writing. Licensing fees or royalties earned from the sale of stock photos or videos can contribute to a blogger’s overall revenue.