Blogging has made inroads into the business world at an impressive pace, and business blogs come in all different forms.
Other World Computer (OWC), a favorite online retailer of ours, runs a classic “brand blog” called Other World Computer Blog that talks about everything in the MacWorld and is used to announce product sales and promotions at the company. Pepsico’s Food Frontiers Blog is dedicated to the topic of balanced nutrition.
Small businesses have also capitalized on blogging; a favorite of mine is a blog that Jerod manages for one of our clients called “The Button Blog“.
Still, some have struggled with the concept and wisely chosen to stay out of the business blogging arena until they were ready. Conversely, the “do nothing” approach has its dangers as well. Starbucks’ Gossip is a classic example where a company’s customers have inserted their own voice into the absence of a corporate blog.
Regardless of the size of a company, blogging has become mainstream in the business world.
In my 3 part series entitled “Business Mindset” I tried to drive home the notion that a blog takes some degree thought and planning. This is especially true when it comes to corporate blogging. Thus, I am going to dedicate several posts to this topic in a series on Corporate Blogging.
In my corporate blogging series I plan on covering the following topics:
- Extending Corporate Communications Through Blogging
- Brand Blogs and Multiple Blog Strategies
- Executive Blogs
- Employee Blogs
- Customer Service Blogs
- Multinational Blogging
Of course, corporate blogging is part of a grander social media strategy. Thus, when I get to the office today, I’m going to talk Hannah into providing me some “social media air cover” and write a few posts on the integration of corporate blogs into a grander social media strategy.
I’m really excited about this series as it takes me back to a bread and butter communications skill set I developed in my career through several roles I had at Microsoft. Though blogging takes corporate communications to an entirely different level of transparency and adds components such as personality and socialization into the mix, it does rely on a corporations public relations and communications foundation.
If you have topical matter or any ideas that would help me with this series, please reach out as I’m just getting started on the content for this one.
