So you want to get involved in SEO, huh? And you want to hire someone to help you do it? Well, it should come as no surprise to you that we fully support your plan.

Search Engine Optimization is the foundation of nearly every online marketing program that we develop with our clients, and it has the potential to be truly transformational for your business. If you are launching or re-launching a website, there is no good reason not to do so with SEO fundamentals in mind and in place.

However, simply making the decision to start or improve your SEO is no panacea in and of itself. And as is the case any time you hire a service provider, it is imperative that you ensure that the service is, you know, actually provided and that goals are met.

We put this post together to highlight the most urgent items you should have top of mind when embarking on your SEO journey. We based it on our years of experience and research in this area, with the goal being to help you avoid some common pitfalls.

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The Alex Trebek Guide to Blogging with Authority

by Neil Lemons on November 9, 2010


What’s one of many characteristics power bloggers share that get others to believe and act on the information they publish? They write with authority.

What’s made blogs like Mashable, TechCrunch, Coppyblogger, and even other information websites like Wikipedia and eHow popular and linkable? Right or wrong, the information presented seems to be authoritative, even if it’s not always correct.

On trivia shows like JEOPARDY there are only a few acceptable answers per question, and not much room for interpretation.  If you’re a contestant and answer incorrectly, Alex Trebek tells you so, then reveals the right answer. He speaks and facilitates his show with authority.

Channel an Alex Trebek-like persona when writing, and for even the meekest shrieking violet your authoritarian side will flow more naturally.

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Webinar This Friday on Basics of Optimizing Your Site for SEO

November 1, 2010

This Friday, the third of our 5-part webinar series on WordPress basics will be held. This week’s topic is optimizing your site for SEO. I’ll walk you through setting up your permalinks correctly, installing and using Platinum SEO pack, and how to start building links into your site. To register for the webinar (limited space [...]

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Better Blogging: Basic Overview of How To Interpret Google Analytics Data

October 28, 2010

Yesterday, I shared with you the first part of the Google Analytics webinar I hosted last Friday, which dealt with installation of Google Analytics. Today, I have uploaded the rest of the webinar, split up into two parts. The videos below provide a basic overview of how to use and interpret the most prominent Google [...]

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Better Blogging: How to Install Google Analytics on WordPress

October 27, 2010

Last Friday I hosted a webinar all about Google Analytics. We went over how to install Google Analytics on a WordPress blog and then I provided a brief overview of how to interpret the data that Google Analytics collects and displays. For today’s Better Blogging post I have uploaded the first portion of the webinar, [...]

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The Blogging Life: Inteview with Jennifer Conley of I Live in Dallas

October 26, 2010

Almost three years ago, Jennifer Conley was told that she needed to start a blog. She acquiesced, and the result is the prolific ILiveInDallas.com, one of the most popular blogs about things to do in Dallas. Like all bloggers, Conley has had an interesting journey full of various peaks and valleys, and she is now [...]

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Webinar: Setting Up and Interpreting Google Analytics

October 21, 2010

Tomorrow, I will be hosting the second in our 5-part webinar series to help you make your WordPress blogging experience better. Two weeks ago, I showed you how to setup auto-posting from your WordPress blog to your Facebook and Twitter accounts. This week, I am going to show you how to set up Google Analytics [...]

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The Blogging Life: Sharing Some Links

October 19, 2010

Unfortunately, I do not have a new episode to present to you today. Because a few scheduling snafus, I had to push back a few recording times. However, we most certainly will have a new show next week with a guest that I know you will really enjoy and learn a lot from. In the [...]

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Social Media Crowdsourcing for the Non-Profit Type

October 18, 2010

Recently, I ran across an article on Mashable that I found to be quite fascinating. Being active in the non-profit, social good sector, the title of 4 Real Challenges to Crowdsourcing for Social Good caught my eye. If you are interested in this topic of crowdsourcing and social media, I highly recommend you read the [...]

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Video for Webinar on How to Auto-Post from WordPress to Facebook and Twitter

October 13, 2010

My thanks again to everyone who joined me last Friday for our second webinar. The topic was how to integrate your WordPress blog and Twitter/Facebook accounts to automatically tweet or update whenever you post on your WordPress blog. For Facebook, I showed you a nifty WordPress plugin that makes the integration easy but that can [...]

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